The Spring/Summer 2025 runway denim collection presents a classic and functional look. We are exploring and upgrading around the key directions of sustainability, personalization and innovation.
Sustainability and functionality go hand in hand, with denim washes presenting a classic look, combined with the functionality of the material to bring a comfortable experience; vintage meets modernity, recreating the classic shapes of the 80s and 90s, and making use of layered vision, destructive details and other crafts, to create a sense of old and fashionable visual effects; burnout and jacquard have become the highlights of personalization this season, which is suitable for the development of innovative denim items.
Childish street fashion
The Kids’ Street Style reflects the youth group’s love for fun cartoon IPs and childhood memories. The pattern is based on cartoon sticker elements, irregularly pasted on jackets and pants, combined with loose silhouette and washing process, to create a childish street fashion style.
New High Street
Through quantitative silhouettes, deconstructed designs and layered superimpositions, the new high street style trend actively breaks through the boundaries of traditional denim, attracting young consumers with individuality and innovation, injecting new vitality and inspiration into modern fashion.
Vibrant Colored Cow
Nostalgic yellow-brown color is the main tone, blended with a small amount of green tones, but also active red and rose-pink colors. The color combination of retro and novelty creates a fashionable sense of vintage elegance and vitality at the same time.
Burnished Jacquard
The unique broken feeling of the burnout element creates a unique vintage texture. The jacquard pattern is rich and varied, incorporating complex and delicate decorative techniques, highlighting the visual charm of luxury heavy industry. Overall, this burnout jacquard process gives denim clothing a richer texture and feel, highlighting the luxurious introverted temperament of trendy denim.
Mixed collage
The use of mixed collage technology presents rich and varied characteristics, the use of heterogeneous materials splicing, layered color blocking and patch appliqué and other mixed collage technology, injecting innovative vitality into denim clothing, showing the fashion charm of modern denim, and meeting the personalized and trendy needs of young consumers.
